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Articles by William Morgan
| • Private Practice Marketing: A New Approach to Your Psychology Service Line by William Morgan |
| Article issued on: 17-Sep-2008, Article Visits: 9, Article Rating: 2.94 of 5, Category Internet Business |
| Whether you intend to use traditional therapy as 25 percent or 75 percent of your practice pie, it's a smart move to identify what non-traditional services you could add to the mix of streams of income for yourself. N + P + F = SUCCESS There are three steps to developing a psychology-based, non-traditional service line that will have great value and impact. The ... [] |
| • Psychology Private Practice: Should You Be Free Of Managed Care? by William Morgan |
| Article issued on: 12-Aug-2008, Article Visits: 8, Article Rating: 2.4 of 5, Category Business |
| As you will soon find in the following paragraphs, I believe it is possible as a therapist to help people and make a good living while enjoying an enviable lifestyle. Today a mental health practitioner in private practice faces this choice: Either work under contract for a profit-driven managed-care company and accept whatever fees and conditions they decree, or find clients who are willing ... [] |
| • Private Practice Strategies: How to Develop Multiple Streams of Psychology Income by William Morgan |
| Article issued on: 29-Jul-2008, Article Visits: 7, Article Rating: 3.91 of 5, Category Internet Business |
| Mental health professionals have a wealth of valuable, even crucial, information and expertise in which many people are in need. One-on-one therapy is only one way we can deliver this expertise and help. There are a number of possible ways therapists can create revenue streams while sharing their talents, expertise and skills with people in need. Some of these ways are traditional and common, ... [] |
| • Psychology Private Practice : A New Model For Marketing by William Morgan |
| Article issued on: 26-May-2008, Article Visits: 6, Article Rating: 3.6 of 5, Category Internet Business |
| Let's face it, private practice has changed from what it was 10 to 15 years ago. Managed care has made therapeutic services more accessible to the masses, but also lowered standards of service and diminished the perceived value of therapy. Providers receive less compensation, have more administrative work, and feel less in control of the service they provide. I have two purposes in writing ... [] |
| • Psychology Private Practice Marketing: Choosing a Niche Market by William Morgan |
| Article issued on: 14-May-2008, Article Visits: 7, Article Rating: 3.78 of 5, Category Internet Business |
| A niche market is a group of people with common characteristics, issues and concerns. For example, attorneys, couples dealing with infertility, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential niches. Defining your services and target groups are an important step in effective marketing. It is not enough to say you are a therapist. "Therapy" is ... [] |
| • Marketing Your Psychology Private Practice: Important Shifts' by William Morgan |
| Article issued on: 24-Mar-2008, Article Visits: 18, Article Rating: 2.71 of 5, Category Internet Business |
| Solid clinical knowledge and skills may be enough for providing good therapy. However, it is not enough to get referrals and attract clients. Getting clients is key to building a thriving practice. But this is where many practitioners struggle. Many therapists feel awkward about marketing. Marketing is simply getting the word out about who you are and what you do for people. It's telling ... [] |
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